Designing the visual identity, graphics, and animations for DLD Munich 2025 — Europe's leading innovation conference, bringing together visionaries from technology, politics, and art under the motto Future Positive.

The work was rooted in translating that motto into a graphic language: bold, colorful illustration graphics paired with short, sharp messages that carried the positive and vibrant energy of the event throughout the venue. A key part of the system was integrating the conference's two-stage structure — JOIN and LAB — to give orientation throughout the entire conference.

With and for Wiegand von Hartmann .
In collaboration with Public Possession .

Photography: Nikolai Rusu, Philipp Guelland for DLD / Hubert Burda Media.

Designing the motion and visual language for Marvel Fusion, a Munich-based company developing laser-driven fusion technology for clean, scalable energy.

The project centered on a short animation that translates complex technology into an accessible and engaging narrative. Seamlessly integrated into the website, it guides visitors step by step through the underlying process.
From this, a distinct visual language emerged. Abstract laser beams paired with precise, technical forms — laying the foundation for the wider corporate design.

With and for BLACKSPACE .

Developing a digital platform for Public Possession — a Munich-based record store, DJ label, and cultural space. The aim was to translate their bold visual identity into a modular, component-based interface that seamlessly bridges narrative and commerce without losing what makes PP distinct.

The result is a platform with custom checkout and login flows, a mobile-first navigation system, and a clear separation between shop and label.

With and for Wiegand von Hartmann .
Development by Jens Buss .

Designing the identity, logo, and website for Der Fischer — a company dedicated to crafting premium solutions for outdoor cooking, landscaping, and living.

The identity is built as a dynamic system, flexible enough to represent the full range of the company's services. For the website, the concept was to separate editorial and interaction into two distinct layers. A flexible layout system enables a wide variety of editorial compositions, while scroll-activated interaction elements sit on top — revealing further content and galleries as the user moves through the page.

With and for Wiegand von Hartmann.
Development by Max Schmitt.

Designing for City in the Cloud – Data on the Ground — an exhibition that looks beneath the surface of the digital world, exposing the vast physical infrastructures behind data: raw material extraction, undersea cables, and energy-hungry data centers that reshape landscapes, labor, and lives.

On a digital layer, motion carried the concept. Drawing from the aesthetic of the server, an animation at the entrance to the exhibition simulated a live server environment — symbolically fetching the exhibition's entire data structure. Room labels throughout the space ran exclusively on screens, displaying in two languages.

With and for Wiegand von Hartmann .

Designing the identity and website for Simplicity — the employer brand behind OPUS and someday.

A responsive grid system translates the split-screen concept into freely combinable layout modules. A persistent job widget sits across every page, giving potential applicants immediate access to open positions at all times. During the process, the prototype reached a level of fidelity that mirrored the backend entirely — allowing the client to build out subpages directly in Figma while development was still underway.

With and for Wiegand von Hartmann .
Development by Gessulat + Gessulat.

An interactive poster generator built around the Japanese ramen bowl.

Choose your ingredients, your noodle, your hunger. In the background, an algorithm generates a grid based on your selection, filling it randomly with graphics. The choice of ingredients determines the visual outcome — every combination produces a different poster. Or bowl, if you like.

Handcrafted with JavaScript